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Serenbe Case Study

INTRODUCTION

Viatera countertops fit right in as part of a home design showcase outside Atlanta. Serenbe is a community dedicated to preserving the environment. The first house was built in 2004 on rural land on the outskirts of Atlanta. Today, the community's 400 homes are designed to connect residents with nature and the arts.

Developers do more than just set aside green space: the community's philosophy of celebrating and preserving nature is reflected in how it is designed. Everything ties into it, from the location of the houses and the materials used to build them, to the blueberry bushes planted along walkways and the on-site farmers market. Viatera Quartz Surface countertops align perfectly with the ideals of Serenbe and were on full display during the community's showcase

DESIGN ON DISPLAY

For the home design showcase, 12 interior designers worked their magic and produced a fully decorated home, which is open to the community for tours. Visitors are offered a glimpse of the stylish home and the integrated community; designers get to show off their work over two floors of the house. Money raised during the tours supports Ant Farm, a 43-acre artists' complex that is part of Serenbe.

The showcase was first held in 2014 and was successful enough to be repeated in 2015 and 2016.

Several rooms with Viatera countertops were part of the showcase home, including the laundry room, bathrooms and butler's pantry. Because the community puts such an emphasis on environmentally sustainable practices, it makes sense to include materials from Viatera.

serenbe 19

SAFETY FIRST

The countertops have several qualifications that make them the perfect fit for an environmentally-conscious community like Serenbe.





Viatera countertops are:

  • Made from a low-volatile organic compound-emitting material

  • GREENGUARD Indoor Air Quality-certified

  • Children and School-certified

  • Nonporous and waterproof, which helps to stop mold, mildew and bacteria before growth begins

  • Easy to clean

  • Resistant to scratches, stains and spills

  • Able to withstand temperatures up to 360 degrees for a short period without losing their luster

  • Rated the highest for food contact with foods of all types


  • The high quality of the materials is matched only by Viatera's subtle colors and classic look, which were highlighted by several designs in the showcase home. These important qualities make the materials a perfect fit for the developer's high standards at Serenbe.

    aria

    COLOR ON DISPLAY

    The butler's pantry countertop is in the color Aria, an alabaster and eggshell backdrop with black marbling throughout. The pantry's countertop color repeats in the adjoining laundry room, connecting the two areas.

    The neutral countertop accommodates both the brilliant white cabinets in the pantry and darker beige paint in the laundry room. The pantry gets a splash of color from the dishes and items stored on the shelves, and from a bright window treatment. The laundry room's geometric wallpaper provides texture.

    serenbe 25 aria

    The Aira color returns in the bench for the shower. Its black marbling complements the triangular tile on the walls.The single sink in the bathroom makes use of a neutral countertop in the color Minuet, an alabaster with gray marbling. It pops against the dark beige beadboard and chair rail wall treatment, which offsets a whimsical, fishpatterned wallpaper.

    serenbe juniper 28


    Minuet countertops return in the master closet and for the double sink in the understated master bathroom. The countertop's gray marbling echoes the dark frames on the mirrors above the sink, which are offset by single wall-mounted lamps.

    serenbe 15 minuet



    For a half-bathroom, the Juniper Trail countertop offers a splash of dark beige, brown, black, white and gray. The densely packed colors create a harmonious blend with the horizontalstripe wall treatment, dark wood frame of the mirror, and pewter fixtures and lighting.

    serenbe 11 minuet


    With a different approach, the same-colored countertop gives off a completely different vibe in another bathroom. Juniper Trail pops against the white walls and cabinets, and against the pewter in the fixtures, lighting and mirror frame.

    THE RESULT

    Showcase designers working with just three colors of Viatera countertops presented several beautifully appointed rooms.

    Photographer
    Steven Long
    Location
    Atlanta, GA
    Material
    Viatera:
    Aria
    Minuet
    Juniper Trail

    Serenbe - PDF